Case Study


Build a greater understanding of the community’s breadth and scope, facilitate networking, and drive awareness of programs and research.

The Solution:

We created a dynamic, global storytelling platform that is open to all members of the Columbia University family; alumni, students, educators, and all those with a Columbia story to share. ColumbiaYou is tightly integrated into the fabric of the University and celebrates relevant initiatives happening all around campus and the world. Exploring the site allows visitors to be an active participants in the ongoing dialogue of the University, not just passive observers.

The Result:

The fanfare out of the gate was remarkable. Not only did we seen an influx of stories being submitted by alumni from all over the world, but just as importantly, we saw the social spread of the stories expanding our message to a variety of new audiences.