Humbug Christmas: A Digital Advertising Funnel

In order to maximise our smaller budget and a relatively short runway, we focused the majority of our budget on META only. With META’s ability to use first-party buyer data, coupled with innovative audience targets which would be less competitive than festive keyword targeting, we were able to identify niche audiences with high intent to purchase. Media performance was facilitated by a strong library of creative assets which explicitly explained what the experience was through video content and fan reviews coupled with price point messaging to ensure we were able to move people quickly from initial consideration to conversion, while maximising our budget for the greatest impact.