Case Studies

Mean Girls UK: Lead Gen

Building a Strong Sign-up List Ahead of Presale and Generating Excitement for Priority Access to Tickets

Cast members from Mean Girls ripping through pink paper.


Mean Girls was looking for a strategic digital plan to maximise buzz and raise awareness for its arrival to the West End in June 2024, capturing the attention of theatregoers amidst competition from other top West End shows. 

What We Did

Digital Media Planning

Digital Media Buying

Media Creative Production


We introduced a lead generation campaign to coincide with the production’s announcement, leveraging a strong “Sign Up Now” CTA and messaging that highlighted Mean Girls arrival in the West End. We aimed to build a robust lead gen campaign list from October leading up to the November 2023 presale. 

By creating a strong first-party data set, we were able to leverage this not only for the public onsale but ongoing, as we optimised this for paid social with an extensive prospecting and remarketing campaign which was used to generate lookalike audiences. This ensured optimal ad spend towards converting high-intent prospects during our onsale campaign and beyond. 



Pre Sale Email Open Rate


Lead Gen ROI


Meta On Sale ROI