School of Rock the Musical created the first-ever 360° music video made by a Broadway show, featuring a brand-new song by Andrew Lloyd Webber. Our role was to develop a distribution plan to transform this awesome piece of content into an online phenomenon.

Through our partnership with Facebook, we enabled School of Rock to become the first brand to utilize paid 360° video posts on their platform. We also created a YouTube partnership that put School of Rock front and center on YouTube’s 360° home page as featured content.

We generated 1.2 million YouTube views in under a week and enjoyed widespread press coverage and fan engagement.