Vanya: The Power Of A Star

Allowing the power of our leading man to do the heavy lifting, we presented star Andrew Scott’s name front and centre in our paid media strategy.

We included tactical interest-based targeting for TV shows and movies that Andrew Scott had starred in to attract his fans, as well as targeting audiences of similar star-driven productions. In addition, emphasising the urgency of a limited run was another key factor in driving sales as fans knew they had to act quickly to see one of their favorite performers live on stage.