Case Studies

Vanya: The Power Of A Star

A man sitting in nature.


How do we best leverage the power of celebrity to promote one of our shows in the West End to stand out in a competitive marketplace?

What We Did

Digital Media Planning

Digital Media Buying


Allowing the power of our leading man to do the heavy lifting, we presented star Andrew Scott’s name front and centre in our paid media strategy.

We included tactical interest-based targeting for TV shows and movies that Andrew Scott had starred in to attract his fans, as well as targeting audiences of similar star-driven productions. In addition, emphasising the urgency of a limited run was another key factor in driving sales as fans knew they had to act quickly to see one of their favorite performers live on stage.





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