Behind the Curtain on How We Actually Use AI Day-to-Day

Beyond the headlines, AI is already changing how marketers work. In Cue: AI, Situation UK shares practical perspectives from our team on how artificial intelligence is influencing live entertainment marketing today.

Rather than making sweeping claims about AI transforming everything overnight, we’re sharing insights from our team’s real-world experience: highlighting where AI genuinely adds value, where it falls short, and how marketers can use it to work smarter. Watch the full series below.

Part 1: Can AI help create better social content?

Megan Hughes, Social Media & Content Manager

Megan explores AI’s role in content creation, explaining why it’s an excellent tool for streamlining repetitive tasks and overcoming creative blocks. But while AI can accelerate the process, it can’t manufacture a genuine cultural moment or replicate the unique voice and personality that make a brand memorable.

Part 2: Can AI uncover the next great insight in your campaign?

Marshall Fleming, Head of Media

Marshall examines how AI is changing media reporting and campaign optimisation. He shares practical ways to use AI to surface richer insights across multiple data sources, while highlighting an important caveat: most algorithms are designed to optimise for long-term growth—not the unique demands of a limited-run production.

Part 3: Can AI tell a producer what will make a show a hit?

Lauren Carroll, Account Director

Lauren explores AI’s role in strategy and asks whether it can predict a show’s success. While AI is highly effective at analysing historical trends and identifying patterns, it still takes human judgement to understand what transforms a production into a cultural event that audiences can’t wait to experience.

Curious about how AI can support your next live entertainment campaign? We’d love to talk. Get in touch with the Situation UK team to explore how we’re combining human expertise with emerging technology to deliver smarter marketing.