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Inside the Mind of the 2025 London Theatregoer
April 2025 Livestream Event with the Society of London Theatre
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Thank you to everybody who attended this event. If you missed the event and want to watch it, you can watch it here.
Night after night, London’s theatres welcome thousands, but behind every ticket sale lies a bigger story of changing habits, evolving priorities, and shifting expectations. That’s why, in partnership with SOLT, we unveiled exclusive insights from our latest audience survey to help industry leaders navigate the next act.
Post-pandemic behaviours, rising costs, and new cultural choices are redefining who’s buying tickets — and why it matters more than ever. With UK theatre generating £4.4 billion and supporting 205,000 jobs, understanding today’s audience isn’t just valuable — it’s essential to securing theatre’s future.
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