Challenge The hit Broadway musical Mean Girls announced a long-anticipated production in the West End. In addition to the upcoming stage production, the new movie musical adaptation of Mean Girls was also released globally in cinemas in early 2024. The opportunity was to leverage the global brand of Mean Girls, and connect the new West [...]

Challenge Mean Girls was looking for a strategic digital plan to maximise buzz and raise awareness for its arrival to the West End in June 2024, capturing the attention of theatregoers amidst competition from other top West End shows.  What We DidDigital Media PlanningDigital Media BuyingMedia Creative Production Solution We introduced a lead generation campaign [...]

Challenge How do we best leverage the power of celebrity to promote one of our shows in the West End to stand out in a competitive marketplace? What We DidDigital Media PlanningDigital Media Buying Solution Allowing the power of our leading man to do the heavy lifting, we presented star Andrew Scott's name front and [...]

Challenge MJ the Musical, was looking to ensure we made a huge impact in the West End with the official opening in March 2024. Our team conceived and executed a full digital campaign to maximise awareness, word of mouth and increase ticket sales in a crowded West End market. What We DidDigital Media PlanningDigital Media [...]

Challenge MJ the Musical was looking to build off their Broadway momentum and make a big splash for their West End production by creating a foundational fanbase likely to participate in their exclusive fan presale. What We DidCreative DevelopmentMedia BuyingMedia PlanningMedia Insights Solution We pinpointed key moments in the six months leading up to the [...]