As we head into Olivier Awards season, London theatre once again finds itself at the centre of a global cultural conversation. The nominations were announced last week, and the Society of London Theatre (SOLT) released new data yesterday that paints a striking picture: In 2025, the West End welcomed 17.64 million attendees, nearly three million more than Broadway in that [...]
Our latest SOLT survey found that 66.9% of theatregoers would choose “something entertaining, light-hearted and fun” for a free evening. That statistic has been rattling around in my head since we ran the survey, but feels all the more relevant now that the Oliviers are fast approaching. Because for all the talk of pricing pressure, [...]
In the high-stakes world of theatrical performance marketing, the pressure to adopt Meta’s Advantage+ automation suite is immense. These tools promise unparalleled efficiency through "auto-enhancements" that streamline delivery and maximize reach for busy marketing teams. However, for a sector where the core product is built on precisely calibrated emotion and live spectacle, these tools represent [...]
Today’s audiences are navigating a fragmented media landscape where thousands of brands compete for attention across multiple channels and moments. For theatre and arts organisations, this challenge is heightened. Trust, meaning and emotional connection are not nice-to-haves. They are fundamental to driving ticket sales and long-term engagement. Research consistently shows that the average consumer now [...]
At our recent event with SOLT, we explored the full spectrum of theatregoer behaviours. The once-a-year visitor and the monthly visitor take completely different paths — how they discover shows, what they’re willing to pay, and what finally prompts them to book. During that session, we focused on those behavioural differences, but we also gathered [...]
Last week Situation UK attended the first OnSale conference, a new event dedicated to events and live experience marketing. Over the course of the day, I attended a handful of insightful talks with some of the most brilliant minds in our industry and explored everything from influencer strategy to the power of AI. While the [...]
Thank you to everybody who attended this event. If you missed the event and want to watch it, you can watch it here. Night after night, London’s theatres welcome thousands, but behind every ticket sale lies a bigger story of changing habits, evolving priorities, and shifting expectations. That’s why, in partnership with SOLT, we unveiled exclusive [...]
The way people search, engage, and consume content is shifting, and brands that don’t keep up will quickly find themselves left behind. Platforms like TikTok and Instagram are replacing Google for a new generation, influencer marketing is moving beyond follower counts, and data privacy? That’s becoming more of a challenge than ever. I recently sat [...]
We recently hosted a brilliant livestream exploring the nuances of influencer marketing, and in the video below, our very own Toby Chishick—Head of Social Media and Content (and resident influencer-whisperer)—breaks down all the key insights. This quick summary is perfect if you don’t have a spare hour (which, let's face it, is everyone in our [...]
Ashley Gill, Executive Director of Operations at Situation UK, has spent her career at the intersection of people, process, and performance. With a background spanning digital media and agency leadership, Ashley offers a thoughtful perspective on what it takes to thrive in a fast-paced industry like theatre marketing. From identifying key skills for success to [...]
