Thank you to everybody who attended this event. If you missed the event and want to watch it, you can watch it here. Night after night, London’s theatres welcome thousands, but behind every ticket sale lies a bigger story of changing habits, evolving priorities, and shifting expectations. That’s why, in partnership with SOLT, we unveiled exclusive [...]
The way people search, engage, and consume content is shifting, and brands that don’t keep up will quickly find themselves left behind. Platforms like TikTok and Instagram are replacing Google for a new generation, influencer marketing is moving beyond follower counts, and data privacy? That’s becoming more of a challenge than ever. I recently sat [...]
We recently hosted a brilliant livestream exploring the nuances of influencer marketing, and in the video below, our very own Toby Chishick—Head of Social Media and Content (and resident influencer-whisperer)—breaks down all the key insights. This quick summary is perfect if you don’t have a spare hour (which, let's face it, is everyone in our [...]
Ashley Gill, Executive Director of Operations at Situation UK, has spent her career at the intersection of people, process, and performance. With a background spanning digital media and agency leadership, Ashley offers a thoughtful perspective on what it takes to thrive in a fast-paced industry like theatre marketing. From identifying key skills for success to [...]
The world of West End theatre marketing is as vibrant and dynamic as the productions it promotes. At Situation, our very own Toby Chishick, Head of Content & Social Media (UK), and Megan Hughes, Social Media Manager, delve into the unique challenges and opportunities of connecting with audiences in this competitive space. From leveraging the [...]
Pippa Bexon, Executive Director of Client Services at Situation UK, combines her deep love of theatre with extensive experience in marketing across industries, including Broadway and the music business. Her expertise provides invaluable insights into the unique challenges and opportunities of the West End market. The Distinct Challenges of the West End For Pippa, the [...]
Theatre marketing is unlike any other industry. It’s a world where art meets commerce, where the emotional resonance of a live performance must be distilled into campaigns that cut through digital noise. Nowhere is this balancing act more pronounced than in London’s West End, where iconic productions share space with emerging shows trying to carve [...]
Theatre marketing in the West End is a unique challenge, requiring a mix of creativity, precision, and adaptability. Few understand this better than Henry Henley, Media Director at Situation UK. With a background spanning various industries, Henry brings a fresh perspective to theatre marketing, balancing insights with instincts to create campaigns that resonate. In a [...]
As the world of theatre marketing continues to evolve, digital media has cemented itself as a cornerstone of success in the West End. But how does this ever-changing landscape shape the way we connect audiences with the magic of live entertainment? I sat down with our very own Noelle Khan, Media Planner at Situation UK, [...]
In the high-stakes world of theatre marketing, where every day brings new challenges and opportunities, adaptability and expertise are key. To dive deeper into this ever-evolving landscape, I sat down with two of Situation UK's talented team members: Tom Fox, Account Director, and Sophie Mai, Senior Account Manager. Both bring unique perspectives to the table, [...]
