I'm heading to the Edinburgh Festival Fringe later in August, which has me reflecting on its unique relationship with the West End and the marketing lessons I've gathered from spending time working in both worlds. The Fringe really is the greatest festival of live performance in the world. Every August it takes over the city [...]

Beyond the headlines, AI is already changing how marketers work. In Cue: AI, Situation UK shares practical perspectives from our team on how artificial intelligence is influencing live entertainment marketing today. Rather than making sweeping claims about AI transforming everything overnight, we're sharing insights from our team's real-world experience: highlighting where AI genuinely adds value, [...]

We’re all aware of the chatbot and AI boom, with many new competitors entering, not only the market, but also our day to day lingo and habits. It’s radically changing the way we behave online, with even something as fundamental as Google search getting a new AI facelift, with longform user prompts at its core. [...]

Google has launched a new AI-powered assistant within Google Ad Manager, designed to help advertisers and publishers navigate campaign management more efficiently. The tool, called Ask Ad Manager, uses Google's Gemini AI technology to provide contextual answers to campaign-related questions, identify performance issues, generate reports, and offer tailored recommendations based on an account's specific data. [...]

In 2026, audiences are navigating constant digital noise: endless emails, countless passwords, AI-driven tools and two-factor authentication at every turn. When turning to theatre and live entertainment for escapism, audiences have more to choose from, but less money to spend and marketers are working with less time, tighter budgets and an increasingly busy landscape. So [...]

Last week I attended The Stage's Future of Theatre Conference at Soho Theatre Walthamstow. Yes, the headlines are choppy; job cuts, rising costs, audiences under pressure. But what stuck with me most was spending time in a room full of people who refuse to accept that as the full story. Everyone I spoke to had [...]

As summer approaches, a peak season for both international and domestic tourism in cities like New York and London, it’s important to consider how the current climate will affect travel and the opportunity to attract new audiences to Broadway and West End musicals. The West End, in particular, stands to benefit from the 2026 UK [...]

The relationship between theatre and tourism in London has always been deeply intertwined. The data is clear: the West End is not simply part of the visitor experience; for many it defines it. Yet as audience behaviours evolve and travel patterns shift, there is a growing opportunity to rethink how theatre positions itself within the [...]

New Ofcom (Office of Communications) data shows data that implies adult social media users are engaging less and less with traditional tech platforms, but why is this the case? Dan Milmo, the Global Technology Editor from The Guardian explores the turn away from the bread and butter of social media, the ‘grid post’. Just under [...]

Our team was at the Oliviers this weekend, taking in the performances, the moments, the energy that makes this celebration worth having every year. And rightly so. But with all of it still fresh, we've been sitting with a different kind of gratitude. If we're going to celebrate theatre, let's take a moment to take [...]