Smarter Strategies for a Louder World

Last week Situation UK attended the first OnSale conference, a new event dedicated to events and live experience marketing. Over the course of the day, I attended a handful of insightful talks with some of the most brilliant minds in our industry and explored everything from influencer strategy to the power of AI. While the [...]

Inside the Mind of the 2025 London Theatregoer

Thank you to everybody who attended this event. If you missed the event and want to watch it, you can watch it here. Night after night, London’s theatres welcome thousands, but behind every ticket sale lies a bigger story of changing habits, evolving priorities, and shifting expectations. That’s why, in partnership with SOLT, we unveiled exclusive [...]

Why Social Media is the New Search Engine – And How Brands Should Adapt

The way people search, engage, and consume content is shifting, and brands that don’t keep up will quickly find themselves left behind. Platforms like TikTok and Instagram are replacing Google for a new generation, influencer marketing is moving beyond follower counts, and data privacy? That’s becoming more of a challenge than ever. I recently sat [...]

Unpacking the Real Impact of Influencer Marketing

We recently hosted a brilliant livestream exploring the nuances of influencer marketing, and in the video below, our very own Toby Chishick—Head of Social Media and Content (and resident influencer-whisperer)—breaks down all the key insights. This quick summary is perfect if you don’t have a spare hour (which, let's face it, is everyone in our [...]

Leading Through Change: Insights on Digital Media from Ashley Gill

Ashley Gill, Executive Director of Operations at Situation UK, has spent her career at the intersection of people, process, and performance. With a background spanning digital media and agency leadership, Ashley offers a thoughtful perspective on what it takes to thrive in a fast-paced industry like theatre marketing. From identifying key skills for success to [...]

Why the West End keeps me on my toes: Insights from Pippa Bexon

Pippa Bexon, Executive Director of Client Services at Situation UK, combines her deep love of theatre with extensive experience in marketing across industries, including Broadway and the music business. Her expertise provides invaluable insights into the unique challenges and opportunities of the West End market. The Distinct Challenges of the West End For Pippa, the [...]

The Art of West End Marketing: Henry Henley on Blending Data, Instincts, and Creativity

Theatre marketing in the West End is a unique challenge, requiring a mix of creativity, precision, and adaptability. Few understand this better than Henry Henley, Media Director at Situation UK. With a background spanning various industries, Henry brings a fresh perspective to theatre marketing, balancing insights with instincts to create campaigns that resonate. In a [...]

Four Surprising Insights About Digital Media and the Theatre Industry

As the world of theatre marketing continues to evolve, digital media has cemented itself as a cornerstone of success in the West End. But how does this ever-changing landscape shape the way we connect audiences with the magic of live entertainment? I sat down with our very own Noelle Khan, Media Planner at Situation UK, [...]