In the high-stakes world of theatre marketing, where every day brings new challenges and opportunities, adaptability and expertise are key. To dive deeper into this ever-evolving landscape, I sat down with two of Situation UK's talented team members: Tom Fox, Account Director, and Sophie Mai, Senior Account Manager. Both bring unique perspectives to the table, [...]

The work coming out of our UK office continues to inspire me. One area that's particularly interesting right now is the growth of digital platforms throughout the ecosystem. To learn more, I had the privilege of sitting down with Jack Langan, Media Planner at Situation UK, to get his take on the market. Damian Bazadona: [...]

I am writing this on a return train to London after three astonishing days in Edinburgh. Magical, rejuvenating and joyous, my head is swimming with incredible stories about grieving daughters, Greek Myths, underground cults, a New Yorker just trying to get a cup of coffee, a small average town on the edge of the woods, [...]

I have worked in social media marketing for the last 16 years, creating content and being the online voice of dozens of global brands, charities and organisations, ranging from confectionary brands like KitKat and Aero, to electronics giants Samsung, Canon and Bose, as well as events companies, theatrical productions, museums, and most recently (prior to [...]

Advertising has long been a core way for brands to spread their message at scale, and convince people to buy or believe. It has faced many forms of evolution over the years. From print advertising to the boom in TV, to omnichannel digital advertising; we have experienced it all, and so it is no surprise [...]

Last week we opened MJ in the West End and I received a lovely email celebrating my 9 years working for Situation. In typical fashion, this email slid into my inbox and went unread for a moment as it was keeping good company with dualling priorities of emails regarding opening night planning, team growth plans, [...]

The theatrical market in the UK has flourished anew since the pandemic, yet the dynamics of human interaction with live experiences have unmistakably shifted. At Situation’s London office, we've witnessed a robust recovery, but we were keen to delve deeper into uncovering the subtleties of the market's evolution since 2019. Situation's New York City office [...]

The Situation UK team has staff members from different countries, cultural backgrounds, and upbringings. Our differences bring vibrancy and authenticity to our marketing work. We pride ourselves on not only creating an office space and work culture that values diversity but also one that encourages differences of opinion so that the best idea wins. We [...]

Situation Group has offices in New York City and London as well as remote colleagues all over the globe — from South Carolina to South America. There are challenges in managing a global team, but the benefit of international expertise makes it all worthwhile. I recently sat down with two members of our team, Pippa [...]

People are spending time and money more carefully since the pandemic. Once avid-theatregoers are just not going to as many shows as they used to in the West End or on Broadway. With fewer trips to the theatre, shows are trying lots of different strategies to stand out. One that we’re seeing more and more [...]